Born in Huddersfield, northern England, Simon Needham studied typography, photography, film and graphic design composition at Batley School of Art where he met fellow student and artist James Sommerville. In 1987, leveraging a £2,000 grant from The Prince's Trust Business Program, Simon and James joined forces to launch their design studio, which today is a renowned global creative agency with offices in Leeds, San Francisco and Los Angeles and global creative billings estimated at $30 million per year. Since co-founding ATTIK, Simon has led its expansion into multiple disciplines within the communications industry from strategic brand planning and film direction to print, broadcast and web design. Now mainly based on the US West Coast, Simon serves as the agency's Executive Creative Director for the award-winning Scion account among many others. With the campaign's print and broadcast elements (all of which Simon has directed or co-directed) having earned top international ad industry honors, Simon's creative expression on projects crossing all design disciplines is persistent on being phenomenal. By virtue of Simon and his colleagues' firmly established company ethos, ATTIK continues to attract the world's biggest brands and the world's finest creative talents.