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Scion Reaches Beyond Youth With Help From Greek God Zeus

Scion 4

Scion isn't mainly for young drivers anymore.

When Toyota introduced its sub-brand in 2000, it was touted as a car for first-time buyers aged 18 to 24, and over the years has used its own record label, ties to film, guerrilla marketing and even forehead ads to reach its youthful target.

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