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Scion

Zeus Returns for ATTIK's New Cross-Media Campaign for Scion xB and xD Release Series

SAN FRANCISCO, September 30, 2011 | SHOOT Publicity Wire | --- Back in June, global creative agency ATTIK summoned Zeus for its inventive cross-media campaign for the limited edition Scion tC Release Series 7.0, shining new light on Greek mythology's father of all Gods and men and driving sensational marketing effectiveness.

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Scion

Zeus Leads New Cross-Media Campaign from ATTIK and Director Simon Needham for Limited Edition "High Voltage" Scion tC

SANFRANCISCO, June 27, 2011 | SHOOT Publicity Wire | --- Global creative agency ATTIK (www.attik.com) is very proud to announce the launch of its new crossmedia campaign for Scion and the limited edition Scion tC Release Series 7.0.

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Scion 4

Scion Reaches Beyond Youth With Help From Greek God Zeus

Scion isn't mainly for young drivers anymore.

When Toyota introduced its sub-brand in 2000, it was touted as a car for first-time buyers aged 18 to 24, and over the years has used its own record label, ties to film, guerrilla marketing and even forehead ads to reach its youthful target.

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Anchorage Daily News - Filming Beyond

Producer Jamee Natella on one of the last days of shooting for the movie with the working title of Ghost Vision.

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