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Scion 4

Scion Reaches Beyond Youth With Help From Greek God Zeus

Scion isn't mainly for young drivers anymore.

When Toyota introduced its sub-brand in 2000, it was touted as a car for first-time buyers aged 18 to 24, and over the years has used its own record label, ties to film, guerrilla marketing and even forehead ads to reach its youthful target.

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Augmented Reality Game from Scion tC "Take On the Machine" Campaign Earns ATTIK/Scion Partnership its Fourth FWA Award

SAN FRANCISCO, November 23, 2010 | SHOOT Publicity Wire | --- Global creative agency ATTIK and Scion are very proud to announce that the recently launched Augmented Reality (AR) game component of the Scion "Take On the Machine" campaign is being honored as today's "Site of the Day" on the prestigious Favourite Website Awards.

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